Top Ten Marketing Campaigns Of 2023 Movable Ink When you think of the best viral marketing campaigns of 2023, you might instinctively think about the barbie movie because, with a budget of $150 million, it was hard to miss. while marketing campaigns like these were epic, to say the least, it can feel impossible to replicate as a small business owner. so let’s break down a few key aspects of each campaign that you’re able to tap into in. The movie broke box office records for the highest opening weekend of 2023, estimated to be £293m worldwide. it is also the highest grossing movie of the year (so far), with global sales passing $1.4bn. it’s had a major impact on cinema advertising too. while not exclusively down to barbie, aa warc data suggests cinema advertising is.
Lessons Learned From Viral Marketing Campaigns Of 2023 The barbie movie. let’s start with the obvious: barbie owned the first half of 2023. to promote the summer blockbuster, warner bros. and mattel teamed up to execute one of the most robust, well rounded marketing campaigns we’ve ever seen. the “barbie” movie’s marketing engine, from experiential activations to product collaborations. Lululemon is known for their industry leading marketing campaigns: from letting customers swap cheap dupes for real deal leggings to offering in person yoga classes, the activewear brand has always led the charge with innovative, omni channel marketing. 2023 was no different for lululemon with their recent “find your wellbeing” campaign. 9. duolingo’s adoption center. 10. uber eats’s iftar incoming. 1. burger king’s “you rule” campaign. burger king’s catchy “whopper, whopper” jingles have dominated most of 2023, even giving burger king the number one share of voice for restaurants in nfl related conversations. its overarching theme on social media this year has. The chain in kantar’s 2023 brandz rankings also saw its value increase to $7.7 billion, an 8% year over year increase. the dove self esteem project relied on real people whose mental health has been affected by social media for its campaign for kids online safety effort. screenshot: dove uk .
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